Celebrate the bold, fun and exciting
journey of marketing your business
9am - 5pm, 6th February 2025, Edinburgh
Grab a ticket and join Niki Hutchison , Abi Sea and a host of phenomenal speakers, sales experts, storytellers, ideas makers and creators as they lead you on a journey you’ll never forget.
This year’s theme: Let’s Talk About Sales
Featuring: Live Talks, Workshops, Q&A Sessions, Masterminds, Networking, Parties, Prizes, Lunch & Refreshments, Random Acts of Kindness and more.
For ambitious and bold small business owners
(who sometimes feel a little edgy around sales) … this event is for you.
You’re passionate about your work, and damn good at it, too. Sales and selling, on the other hand…
Join us for an inspiring day, and we’ll show you how to enjoy bringing more sales into your business.
Adventures in Marketing is…
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Inspirational. A full day of fabulous talks and practical sessions covering everything you need to make sales more easily in your business - yes! Even in today’s climate.
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Incredible connections. Meet people excited to partner with you, buy from you, introduce you, or all three.
Connect, collaborate, create. -
Immersive sessions in adventurous formats. Mastermind tables, group workshops, interactive Q&As and relaxed networking.
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Social. After parties, dinner events, prizes and surprises. Expect the unexpected, and have fun while you learn.
Adventures in Marketing is the business event for you if you’ve ever…
Felt like there must be an easier way to make progress
Left an event feeling disappointed. Not this time!
Wished you could meet people like you, so that growing your business would feel more fun
Wondered how to achieve more…when you don’t know what you don’t know…and don’t know how to know it (wait, does that even make sense?!)
Craved more sociable networking opportunities with friends, new and old
Want good things to happen in your business, but have no idea where to begin
We’re Abi and Niki, two friends who like to come up with creative ideas, and then roll up our sleeves and make them happen.
We created Adventures in Marketing because we couldn’t find inspiring and exciting business events in Scotland.
We place friendship, inspiration and (most importantly) action at the heart of Adventures in Marketing. It’s our job to give you an amazing experience. The best time, while getting all the tools you need to reach your goals.
And we’re pretty damn good at our jobs.
Niki is an entrepreneur and multi award-winning marketing strategist, passionate about teaching founders how to go from overlooked to fully booked®.
Abi is mad about messaging. She works with service providers on x-ray messaging so they can get visible online and talk about their work in a way that feels great (and brings in sales).
Meet your hosts:
Niki Hutchison & Abi Sea
Want to know what all the fuss is about?
Our 2025 Speakers
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Emma Buckley-Goddard
Emma Buckley-Goddard (she/they) is all about queering up the business world!
As co-founder of Queer Business Club, she’s creating an inclusive space where queer entrepreneurs can ditch the pretence and show up fully themselves. Armed with a BA Hons in Sociology (specialising in Gender) and a PGCert in Applied Positive Psychology and Coaching Psychology, they blend deep insights with a fun, approachable coaching style. Starting their business journey in 2016 as a Virtual Assistant (VA), Emma quickly found her sweet spot as a Tech VA before pivoting to their true calling: mindset and queer coaching. She’s passionate about helping people unapologetically embrace their queerness in both life and business—because why be anything less than your most authentic self? When they’re not working in their business, you’ll find Emma enjoying life as a proud vegan, raising two kiddos, with her wife and business partner, Elizabeth Goddard. -
Abigail McGloughlin
Abigail is the founder of Rose & Thistle Social, Ltd a creative and results-driven social media marketing agency for service-based business owners who are ready to level up their online presence. With over five years of experience, Abigail is passionate about helping business owners grow their visibility and attract more clients without spending endless hours on social media. Her collaborative and authentic approach provides tailored strategies that drive real results. From the UK to Europe and beyond, Rose & Thistle Social has helped businesses boost their reach, grow their audience, and generate more leads – all while making social media feel a lot less stressful!
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Jo Simpson
Since setting up her business consultancy and accounts practice in 2002, Jo has helped hundreds of entrepreneurs create and scale their businesses. Jo's passion is to support ambitious entrepreneurs to build businesses that are PROFITABLE all whilst living a life they love. As an accredited Profit First Professional and multiple business owner, Jo has taken all of her knowledge and expertise and created a range of courses, a membership and a bespoke mastermind and launched these into the online world in 2016 in the form of the Financial Growth Academy. Since then Jo has worked with some of the fastest scaling and highest net worth online entrepreneurs in the UK which has allowed her to bring even more value to her programmes. Jo’s mission is simple, she wants to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be.
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Aggie Meroni
Aggie has over 15 years of sales and marketing experience. Aggie spent 10 years in a corporate sales career in asset management before discovering her passion in digital marketing, specifically Meta™️ advertising. Aggie now runs a Paid Social agency called White Bee Digital, growing ambitious ecommerce brands with the power of social media advertising. Aggie is also one of the few Certified Meta Lead Trainers in the UK and trains bother marketers and business owners in how to run Meta ads to grow their own businesses.
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Sarah Clay
Amazon bestselling author (Employee Advocacy on LinkedIn) and LinkedIn trainer to B2C and B2B companies, author and keynote speaker, Sarah offers a no-nonsense, accessible approach to her teaching whilst injecting some fun into learning. Sarah’s specialism is working with business owners and their teams to help them get more leads from LinkedIn, whether it’s teaching them how, or doing it for them or a combination of both. Sarah delivers inspirational talks worldwide. Subjects based around LinkedIn, employee advocacy, personal branding and thought leadership. Sarah is a guest lecturer at several UK Universities helping the students establish themselves on LinkedIn to start their careers and she publishes a regular newsletter on LinkedIn and on her website, www.sarahclaysocial.com. Sarah has been published in AgoraPulse Social Media Pulse, Brand You Magazine, HR Grapevine and Social Media Examiner. Sarah has appeared on numerous LinkedIn live events and podcasts and US TV shows. Sarah is currently speaking in zoom rooms around the world and in offices, co-working spaces and live events.
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Mel Macintyre
Mel MacIntyre is a 3 x international bestselling author, keynote speaker, in-demand performance coach & business strategist, and the founder of The Feminine Edge Business Academy. With 25+ years of experience as a leader, coach, and business consultant in a wide range of global businesses, Mel is on a mission to help women earn more money and claim their space without shame or self-doubt. Her research-based signature framework The Feminine Edge is designed to help women create more wealth, balance, impact, and success without risking burnout or selling out. Because she deeply believes, we CAN have it all. We just need to know how. Mel is also an Ambassador for Women’s Enterprise in Scotland using her voice to represent and promote women and their businesses and has been featured in the Guardian, Yahoo Life, and BBC along with many more publications.
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Anna Payne
Anna Payne is a serial entrepreneur, sales expert, speaker, and number one best-selling author. Her refreshingly simple, no-nonsense approach to sales, focusing on value, long-term relationships, and integrity, combined with consistent strategic action, is revolutionising the results of her clients. With over 26 years of commercial experience, Anna helps business owners make more sales in a way that feels great for them and their clients, enabling them to build successful, sustainable businesses and achieve all the impact, success, and freedom they want.
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Amanda Webb
Amanda from Spiderworking is an analytics nerd. She works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to. Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing. She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she’s not working she loves knitting, playing with her cats and watching movies.
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Ayo Abbas
Ayo Abbas is an award-winning marketing consultant who predominately with architects and engineers. She was named as the overall winner for the Digital Woman of the Year awards 2022. She started Abbas Marketing as she thought there was a gap in the market for practical marketing advice, particularly for SMEs. Ayo has 23 years’ experience in marketing and has represented many major construction and professional services firms.
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Tara Thompson
Tara is known for her deeply considered, first-principle approach to teaching. She simplifies complex ideas, making them accessible, relevant, and personally meaningful. Her method goes beyond mere instruction; it’s a process of internalising and adapting her expertise to meet the immediate needs of her audience. This reflective approach allows Tara to create transformative learning experiences that empower others to think critically and build confidently on their own knowledge. Her sessions are highly interactive, with a strong focus on shifting perspectives and encouraging actual application. Drawing on her background in AI, digital transformation and operations, Tara ensures her workshops extend beyond technical skills. She encourages a culture of strategic thinking and continuous growth. A committed advocate for inclusivity, she views AI as a powerful tool for levelling the playing field, particularly in supporting neurodivergent allyship and promoting equitable digital access. Tara has delivered AI training and workshops to various organisations, including global healthcare leader Pfizer and top law firm Burges Salmon.
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Carlos Saba
Dr. Carlos Saba is the co-founder of The Happy Startup School, a global community focused on helping solopreneurs make money, do good and be happy. With a background in Atomic Physics and two decades of experience building and supporting purpose-driven businesses, Carlos brings a unique perspective to entrepreneurship that blends pragmatism with empathy. Drawing on insights from the inside-out approach, he guides entrepreneurs to authentically align their work with their core values, resulting in businesses that are both fulfilling and impactful. Carlos is passionate about helping coaches, solopreneurs, and change-makers create meaningful businesses that not only generate income but also contribute positively to the world, fostering creativity, well-being, and resilience.
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Lisa Johnson
Lisa is a Global Business Strategist and Sunday Times Bestselling author who makes 90% of her money through passive or semi-passive income streams. Lisa has featured on numerous TV shows and has appeared in national newspapers and magazines including The Telegraph, Psychologies, The Guardian and Fast Company. One article in Forbes magazine garnered over a quarter of a million views in a week. Her Podcast Making Money Online has been downloaded over 420,000 times, and reached number one in the business podcast charts. In one launch alone during the global pandemic in 2021, she made $3.8 million in a week - earning $1.5 million in the first hour of sales. Overcoming a difficult childhood in social housing led her to be the supportive yet bold, straight-talking strategist she is today, believing that anyone can become successful, no matter their background. She took herself from $38,000 in debt to become a successful entrepreneur making millions and helping thousands of people in just 5 years. Now, her business makes over $7.6 million a year, and she is inspiring others to follow in her footsteps. She lives in Bedfordshire, England with her husband and twin sons but spends as much time as she possibly can travelling.
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Charlie Day
Charlie Day is a multi award winning entrepreneur, she has built three multi six-figure businesses from the ground up. Charlie is passionate about helping business owners create more sales in their businesses and proclaims that ‘selling is easy if you just know how.’ Charlie believes in selling the right way, with integrity and the customers best interests at heart - no sleazy sales tactics or pushy closes with Charlie. She wants to change the face of sales and help people create a sales strategy that works time and time again. Charlie is also the founder of Sales Made: The Agency where she sells on behalf of other business owners, and she also has written a diploma in sales which is featured by the UK's biggest corporate online learning platform, and The University of Westminster. In 2019, at just 31, Charlie won Young Entrepreneur of the Year for Essex; her efforts have been praised by Theo Paphitis when she won Small Business Sunday. Charlie has been featured in The Daily Mail, The Guardian Series, The Independent, The Metro, BBC Radio 2 and Good Morning Britain. She also has a top 50 business podcast; Sales Is Easy If You Just Know How.
You’ve made it all the way to the bottom of the page, and there’s only one thing left to do.
Grab your ticket now! Join us as we come together to accelerate our business growth.
Set your compass in the direction of the beautiful city of Edinburgh, bring an open mind and a sense of adventure.
Leave with knowledge and sales skills, a stronger network and a boost of energy to drive you forward.